© Illustration by doodles.google.ca/d4g
Not all you need is on Google... Use databases to complete your search
- search neutrality is not guaranteed
- possibly favoring established websites
- no strict separation between ads and search results
- copyright issues
- lack of privacy
- censorship
Be aware that Google use algorithms (PageRank) to filter, or tailor, the search results, based on previous searches you have done – the sites you have viewed, what you clicked on and other data that can be gathered from your browser. So the exact same search, using exactly the same search words, can return different results for different individuals.
Get further:
Pariser, Eli. "Beware online filter bubbles." Filmed February 2011 in Stockholm, Sweden. TED video, 8:47.
https://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles
